Color is a powerful tool in graphic design, capable of shaping emotions, perceptions, and actions. In this article, we’ll dive into the psychology of color in branding—how different hues evoke specific responses and why they matter in creating a memorable brand. From choosing calming blues for trust-building to energetic reds for excitement, discover how thoughtful color selection can captivate your audience, reinforce your brand’s values, and enhance brand recognition. By understanding color psychology, you’ll gain insight into designing with purpose and connecting with your audience on a deeper level.